The leading European specialist mail order company for fishing, hunting and outdoor. Askari has been your largest and most competent partner in Europe for many years when it comes to fishing, hunting and outdoor sports. Askari offers you a huge assortment with the most important German, European and international brands. In the assortment with over 40,000 different articles, you will also find many products that Askari has developed and has produced itself. With 16 own brands, Askari covers all important assortments and can offer you the best price.
What began in 1990 as a small mail order business has evolved over time into a modern multi-channel retailer. At Askari you can shop on all channels. Not only in Germany, Austria and Switzerland, but also in Great Britain, Italy, Luxembourg and the Netherlands, you can shop by catalogue, in the online shop, on your tablet and on your smartphone. In Germany, you will also find 14 large specialist stores in Lüdinghausen, Hannover, Kiel, Bremen, Hamburg, Nauen, Eschwege, Gütersloh, Offenbach, Duisburg, Brühl, Langenfeld, Würselen and Halle, and the trend is rising.
In late summer 2015, the new online shop went online. Here, Askari adapts to the increasing demand and the fast developments online, with modern design and extended functionalities, Askari is thus prepared for the future.
As far as the assortment is concerned, Askari is more than a full-range supplier, in angling you can find almost everything and that from different suppliers. In addition to extensive know-how in fishing and hunting sports, the developments and trends on German and foreign markets are constantly observed, and Askari product development is also inspired by customer requirements. Thus, 16 own brands have been developed in recent years, which are successfully established on the market and convince the approximately 1 million customers every day. In addition to being the market leader in Germany, Askari enjoys 98% brand awareness. The level of awareness is also continuously increasing abroad.
At the end of 2008, the target group of hunters was addressed for the first time and the first mailing was published. The response was enormous, and especially the own brands like il Lago convinced the new clientele. For the future and the expansion of this product area, our in-house hunters are constantly working on further developments.
In the state-of-the-art, fully automated logistics centre in Lüdinghausen, built in 2005, up to 2,500 parcels are shipped daily. Around 40,000 different articles are stored here on 10,000 m², and goods for the coming months are stocked on 7,000 pallet spaces in a 12 m high high-bay warehouse. Due to the constant growth, the logistics centre was expanded by 4,000 m² in 2013 in a third construction phase and thus brought up to the latest state of the art in terms of technology.
In addition to the entire logistics, the company's own call centre has also found its place here. With 25 telephone stations, Askari provides advice and assistance to up to 2,000 customers every day.
The family business is traditionally run, founder and owner Paul Brüggemann manages the company together with Hendrik Brüggemann. Some of the 220 employees in the various departments, such as logistics, import and sales, have been loyal to the company since it was founded and appreciate the familiar and sovereign environment.